NUTRIENT-RICH, JOYFUL FOOD
FOR BUSY, EVERYDAY LIFE
FIBRE
Every meal we make
is at least a source of fibre
PLANT-BASED
We champion plant foods and believe eating plant-based is beneficial to our overall health.
NOT ULTRA-PROCESSED
We avoid added sugar, excessive salt
and ultra-processed ingredients
as much as possible
PLANT VARIETIES
Every meal contains
10+ plant varieties
Pillar 1:
NUTRIENT-RICH
NATURAL INGREDIENTS
We lead with fresh vegetables,
wholegrains, beans and pulses
to ensure our meals are packed
with fibre and vitamins.
Pillar 2:
JOYFUL FOOD
Joyful = flavour led, colourful and vibrant
Healthy food made by foodies.
FOR BUSY, EVERYDAY LIFE
We meet you where you are - no deliveries, subscriptions or £15 price tags. Just good healthy food, when you need it the most.
We’re the healthy option for everyday - whether that’s an emergency meal deal on the go, your go-to office lunch or a healthy option whilst travelling.
plant-rich, Nutrient-dense food FROM
nature
Our approach to nutrition
We strive to make food that makes you
feel good, and we believe natural, fresh meals made from real, whole food ingredients is key to this.
We use plant-based, nutrient-rich ingredients, and we use lots of them – in fact every meal we make includes at least 10 different plant varieties*. Rather than focusing on just one nutrition goal, our meals provide plant diversity so you get the benefits of so many different vitamins and minerals. Not only does this mean delicious, diverse flavour but we believe it’s the best way to improve overall health and truly feel your best.
Our Nutrition promise to you:
Natural ingredients
We focus on natural ingredients from nature and never compromise on quality. And we cook everything in-house so we know exactly what’s going into our meals.
Nutrient-rich
We focus on getting a diverse variety of veg, pulses and wholegrains into our meals for a complete approach to nutrition – every meal we make includes at least 10 plant varieties.
100% plant-based
We don’t use any animal products, and never will. We champion plant foods and believe eating plant-based is key to our health and the future health of our planet.
Not processed
Fresh really does mean fresh when it comes to our food. We make real food, which means short shelf-life meals with no artificial ingredients or pasteurisation.
What do we mean by
plant varieties?
Plant varieties are anything that are grown naturally. Vegetables and fruit and the first to come to mind, but plant varieties also covers wholegrains, pulses, legumes, seeds, nuts, herbs and spices - ingredients we use in abundance in our meals.
Leading nutritionists recommend eating 30 plant varieties a week, for better overall health and improved gut health. We calculate the plant varieties in our meals our ‘plant points’ formula.
